If your hand's still up (and you're still reading), then my friend, I'm glad you found me.
I've done the whole content strategy spiral before and I do NOT have time for that anymore. And I'm bettimg you don't either.
From understanding the psychology of why we need to create content right through to designing your own workflow, this masterclass has it all.
Here's a breakdown of how it all fits together...
Learn about the 5 stages of customer awareness, the traffic trap vs the promo trap and finally understand what that 'sweet spot' looks like. You know... where your audience loves everything you create but it leads to actual sales (and not just "likes")
Never get stuck for ideas ever again as I give you 10 ways to "mine" the internet for content, unlock your very own Content Ideas Bank to save your own story ideas, and make sure you keep a balanced ratio across the 4 categories of stories you should be sharing.
Now we get down to business as we map out your year, quarter, month and week, ensuring every piece of content goes out at the right time, priming your audience for launches and promotions (while repurposing as much existing content as possible to save time!)
And finally, we talk tech as I introduce you to my own content workflow and all of my favourite tools and apps for planning, creating and scheduling content (most of them can be used for free!)
As well as a workbook to guide you through the masterclass, you'll get a ton of behind the scenes videos to do a deeper dive into content mining, project management, and even a complete breakdown of how to turn 1 piece of content into 10.
Psst if you want a quick behind the scenes tour, click "View this module" under the START HERE section!
"My head has just blown up! I finished watching Content Strategy Masterclass videos and ohmygosh... Amazing and incredible helpful amount of knowledge! I have 8 pages of notes and a lot to rethink. I love HERO/HELPER/HELLO classification. I'll focus on this first. The Trello Content Ideas Bank rocks!"
– Paulina [UX/UI Designer]
"Kat, I wanna say that you're seriously mind-blowing. I am so happy with the masterclass. It's like I got a gift for my birthday (which was on Friday!) and it was the best gift I could have been given. It's such a roadmap. And such a plan. And SO thorough. It's the perfect tool (set of tools -- it's a lot of content!) to help me start strong... so thank you, thank you, thank you so much!"
– Maria [Transition Coach]