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The Personal Branding Blueprint

The Personal Branding Blueprint

THE CURRICULUM

Take it from someone who knows: trying to attract an audience, monetise your influence and build a business is a slow and painful process if you're missing the foundations. I spent years trying to figure it out on my own which meant a ton of wasted time (and money... ouch) with very little to show for it.

I created this framework to give you the biggest possible kick-start I could - without cutting any corners or trying to cheat the system. In it, I break down what I call the 5 Cs of personal branding... the help I WISH I had when I was starting out. Here's a quick look at what it covers.

CLARITY


The point: To figure out and articulate what makes you special as well as getting a real understanding of your dream client so you know what you're aiming for.

What you'll actually do:


▷ Learn how to "message mine" through surveys, interviews & online detective work so you can start working on your messaging
▷ Use what you discovered to create a powerful client avatar based on psychology rather than demographics
▷ Write your backstory in a way that will resonate with your dream client
▷ Create your one-liner (and social media) bio so you can sum up what you do in a sentence

CONFIDENCE


The point: Instil confidence in your audience with an inside out approach so they start to know, like and trust you (the first step to expert status!)

What you'll actually do:


▷Tackle those mental blocks and mindset challenges like perfectionism, imposter syndrome & employee mindset
▷ Learn a powerful re-frame exercise to help you overcome any negative thoughts that are bound to come up
▷ Give your online presence a clean sweep to make sure there's nothing undermining your professionalism
▷ Create a media one-pager and/or media page for your website so you make it easy to book podcast interviews, speaking gigs and more
▷ Create your Dream 100 list and start pitching yourself for opportunities so you can "borrow" their established audiences

COMMUNICATION


The point: To make sure your written, visual and non-verbal communication is all sending the right message to the right people (and that you look good while you're doing it!)

What you'll actually do:


▷ Create a tone of voice guideline for yourself by identifying your core values, personality traits and other essentials
▷ Write an "about me" page that's actually about your dream client and gets them crazy excited to work with you
▷ Create a simple visual brand guideline document for yourself so your fonts, colours and visual elements are always consistent and on-brand
▷ Design your social media templates & aesthetic so it's visually appealing (but doesn't take over your life)
▷ Start designing a simple style "uniform" for yourself, both on-camera and off so you look and feel like the best version of yourself
▷ Plan your first (or next) personal branding photoshoot on any budget so your website and socials become client magnets before they even read a word
▷ Brainstorm some ways you can embody your brand in ways that set you apart from the competition and blow your clients' minds

CONSISTENCY


The point: To make sure that whatever you start doing to build your brand, you do it without fail (and without it taking more time than it needs to)

What you'll actually do:


▷ Learn about implementing a project management system so you can stay organised, streamline your workflow & never skip a beat
▷ Start to use batching & time blocking in order to work smart and not harder – especially when it comes to content creation
▷ Commit to a scheduling system so you save time on emails and look 100 x more professional to potential clients
▷ Learn the S.O.A.R. method to remove unnecessary workload and keep you in your zone of genius for as long as possible each week
▷ Create a priority hierarchy so you make time for all the important things (including self-care) and don't get overwhelmed by your to do list
▷ Establish some accountability - both with yourself and others - to keep you on task even when you're having a challenging week (or year!)

COMPASS


The point: To make sure you're learning from everything you do so you can make improvements and understand where your ROI is coming from.

What you'll actually do:


▷ Get a crash course in what kind of results you should be keeping track of in order to follow your progress
▷ Learn the essentials of website & social media analytics so you can keep an eye on how your content is performing (and make tweaks as needed)
▷ Create customer surveys that ask the tough questions and allow you to level-up your client experience
▷ Develop an inner compass so you can start to make decisions based on your own wisdom rather than blindly following the advice of others
▷ Establish 1% work routines in order to play the long game and see compound interest on your efforts
▷ Have a checklist to return to any time something isn't working so you can make adjustments and get back on track (without panicking!)

THE TEMPLATES

The template library is constantly growing, but here's a list of some of the most popular ones included:

▷ Visual branding guidelines

▷ Client avatar

▷ Media Kit (aka One-Pager)

▷ Social media posts

▷ Instagram grid planner

▷ About page structure

▷ Airtable sales tracker

▷ Quarterly website & social media audit

...Plus a >60 page workbook full of exercises (and links to bonus resources) to complete as you work your way through the training.


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